Love meets tech in a pandemic

A 2 week campaign -

for 30% university participation

The Fordham Marriage Pact team included seven students from both Lincoln Center and Rose Hill, as well as two Stanford designers the team worked with for about one week to set up a successful marriage pact for Fordham, explained Liu.

Liu said promotion was of utmost importance to the marriage pact. “Getting above 3,000 kids at Fordham, especially at Fordham since we have so little campus spirit, no one goes to any of our games and especially with not having events right now, we were really worried that people may not be interested. Getting 3,000 people to do something that wasn’t mandatory — it was unheard of.”
— The Fordham Ram, Feb 2021

As the most successful social media campaign in Marriage Pact history, a large set of campaign assets were distributed via Instagram and email over the course of the second week, where students were given time to sign up before the release of matches on Valentine’s Day.

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